Looker Studio & Google Search Console Tips – with SEO R&D Specialist Wojciech Urban

“My job is to make SEO faster, better, easier, or just simpler,” says SEO R&D Specialist Wojciech Urban of Delante. 

In this conversation with Lumar’s Chris Spann (Senior Technical SEO Specialist and host of the Human-First Digital Podcast), Urban explores how he uses Google Search Console data in conjunction with Looker Studio get SEO insights. 

This pair of SEO pros discuss how Looker Studio can help you expand beyond the native reports in Search Console, the challenges of dealing with large datasets in Looker, how to simplify your Looker Studio reports to speed up the platform’s performance, and when you may need to consider bringing in more powerful tools for big data and business intelligence. 

Plus: Get Urban’s recommendations for free learning resources to help you master Looker Studio. 

 

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Episode Timestamps: 

• 00:00:11 – Introduction to Lumar’s Human-First Digital Podcast 

• 00:00:16 – Wojciech’s Journey into SEO  

• 00:05:04 – Learning Looker Studio 

• 00:07:06 – Challenges with Looker Studio 

• 00:11:33 – Tips for Efficient Reporting 

• 00:13:32 – Final Thoughts  

 

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About Lumar’s Human-First Digital (HFD) Podcast:

In this podcast series, website optimization expert Chris Spann (Senior Tech SEO at Lumar) speaks to the brightest minds in SEO and digital optimization.

The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and robust suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io

 

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Episode Links:

Follow Wojciech Urban on LinkedIn:  https://www.linkedin.com/in/w-urban/ 

Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/ 

Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/ 

Explore Lumar’s SEO and website optimization platform: lumar.io 

 

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Further Learning:

• [HFD Podcast] How to Structure & Streamline SEO Reporting — with Natasha Burtenshaw-deVries
• Explore Lumar’s Looker Studio Connector
• Explore Lumar’s Technical SEO Analytics