How to Structure & Streamline SEO Reports – with Natasha Burtenshaw-deVries

In this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital. 

 

Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focusing on what truly matters for clients or stakeholders — and how to educate them on interpreting SEO data correctly.

 

Tune in to hear Natasha's insights on building better SEO reports and the importance of being a strategic partner to clients.  

 

About Human-First Digital:

In this podcast series, SEO expert Chris Spann speaks to the brightest minds in the world of website optimization. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full suite of SEO, web accessibility, and site speed tools at lumar.io

 

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Episode Links:

 

Follow Natasha Burtenshaw-deVries on LinkedIn:  https://www.linkedin.com/in/natashaburtenshawdevries/ 

Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/ 

Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/ 

Explore Lumar’s website optimization platform: lumar.io 

 

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Episode Timestamps:

00:00:07 – Introduction to Human-First Digital

00:03:28 – The Essence of Better SEO Reporting

00:08:06 – Understanding Client Needs for SEO Reports 

00:10:28 – Simplifying SEO Reports for Better Insights

00:13:55 – Building Stronger Client Relationships